• ABOUT ME
  • WORKS
    • JO MALONE LONDON
    • HOLIDAY 2026
    • MEN'S FRAGRANCE 2026
    • YUZU ZEST 2026
    • VALENTINE'S DAY 2026
    • HOLIDAY 2023
    • SEPHORA 2023
    • LA MER
    • SEPHORA 2024
    • SEPHORA GIFT SET 2025
    • NORDSTROM ANNIVERSARY SALE
    • CLINIQUE
    • MOTHER'S DAY 2025
    • 3-STEP PROMOTION 2025
    • FOUNDATION EARLY LAUNCH 2024
    • INFLUENCER MAILER BOX
    • HOLIDAY 2024
    • A.I creative
    • AI creative Video
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joyce yoo

  • ABOUT ME
  • WORKS
  • Jo Malone London
    • JO MALONE LONDON
    • HOLIDAY 2026
    • MEN'S FRAGRANCE 2026
    • YUZU ZEST 2026
    • VALENTINE'S DAY 2026
    • HOLIDAY 2023
    • SEPHORA 2023
  • La Mer
    • LA MER
    • SEPHORA 2024
    • SEPHORA GIFT SET 2025
  • Bobbi Brown
    • NORDSTROM ANNIVERSARY SALE
  • Clinique
    • CLINIQUE
    • MOTHER'S DAY 2025
    • 3-STEP PROMOTION 2025
    • FOUNDATION EARLY LAUNCH 2024
  • Aveda
    • INFLUENCER MAILER BOX
  • The Company Store
    • HOLIDAY 2024
  • AI Creative
    • A.I creative
    • AI creative Video
  • CONTACT

Packaging Design: For Aveda's Earth Month, one of the brand's flagship promotions, I designed the influencer box and insert cards sent to key creators. Working from an original pattern by a collaborating artist, I reinterpreted it through Aveda's distinctive brand colors and arranged it in a bold, dynamic composition. The goal was an unboxing moment that felt joyful and intriguing from the first glance, so it would invite curiosity and encourage creators to share.

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